THE HALAL GUYS, NEW YORK CITY’S FAMOUS FOOD CART, OPENS BRICK-AND-MORTAR LOCATION IN ORANGE COUNTY
The Concept Known For ‘The Never-Ending Line’ Signs Deal To Launch 50 Units In Southern California : After 25 years of success in New York City, The Halal Guys are expanding from New York City’s most popular food cart to their first West Coast brick-and-mortar fast casual location in Costa Mesa. Famously known for its gyro sandwiches, chicken-and-rice platters and mystery white sauce, The Halal Guys menu offers a mix of various Middle Eastern dishes.
The NYC-based concept has signed a deal with Fransmart, who is known for building other popular concepts such as Five Guys, to bring 50 franchised units to Southern California. The first location is anticipated to launch in mid-September in Costa Mesa, California.
“The location is well thought out. We’re hoping it caters to the lunch crowd from all the offices near South Coast Plaza Mall, the dinner crowd from the nearby residential area and runoff from the late night crowd leaving neighboring Newport Beach,” said Thomas Pham of The Halal Guys.
The Halal Guys grew from humble beginnings as a food cart on the streets of New York City to a global icon known as the largest American halal street food concept in the world. This Manhattan-based landmark was created by three like-minded men from Egypt who came to America in search of a lucrative life. When Mohamed Abouelenein, Ahmed Elsaka and Abdelbaset Elsayed noticed many Muslim cab drivers in New York were looking for a place to buy meals in Manhattan, they created their first food cart and quickly grew into a leading tourist and native New Yorker destination for American Halal fare. In 2013, The Halal Guys were ranked the most popular food truck reviewed on FourSquare and the third most Yelped restaurant in the United States in 2014.
For updates on the Southern California locations follow them on Facebook and Instagram.
ABOUT THE HALAL GUYS:
The Halal Guys aim to be different and encourage patrons across America to ditch burgers for something unique. Their mission is to ensure that every customer leaves happy, with a smile on their face and a satisfaction that brings them back again.
Among being awarded the 2014 Multicultural Award at The 5th American Muslim Consumer Conference, The Halal Guys have also been recognized by TIME Magazine, Entrepreneur Magazine, The New York Times and The Huffington Post. For more information, visit: www.53rdand6th.com, www.thehalalguysfranchise.com.